Why am I seeing this Look?

Online retail sales are growing and growing. The pandemic was and is an additional driver of this trend. Competition and the associated pressure to keep customers in one’s own web store are increasing significantly.

Inspiration is key: Customers no longer want to (or are able to) roam through their favorite store and are unable to have a chat with outfit consultants. Our Complete the Look solution (CTL) is a suitable aid here, because it shows the matching look for the article on the product detail page in no time at all.

But why is exactly this look played out online and not any other? It has to do with the smart and refined logic of our Similarity tool. Learn more about it in this whitepaper.