VISUALYTICS
the recommendation software
Visualytics is the product name of our software that enables you or our in-house experts to create stunning looks for your webshop. It is also the home of our similarity engine. You can pull statistics and KPls for your reporting or access other products like our email marketing tool Visual Mail or our content marketing tool Visual Content.
THE 4 ELEMENTS OF OUR VISUALYTICS SOFTWARE
SIMILARITY
COMPLETE THE LOOK
VISUAL MAIL
VISUAL CONTENT
SIMILARITY
the intelligent image recognition
Similarity recognition is at the heart of our technology. Similar to the human eye, our algorithm scans the images on a website and detects attributes such as shape, color, pattern, and more. Enriched with text data such as category, color name, brand, price, etc, the software then plays out exactly those items in the online store that are visually most similar to the original item.
"Picalike presented us a smart solution to show our whole product portfolio and inspire our customer even more"
Birgit Engelhardt from MADELENE
LEARN HOW OUR CUSTOMER MADELEINE INCREASED THEIR ONLINE SALES BY 13% WITH VISUALYTICS.
COMPLETE THE LOOK
INSTANT SCALABLE OUTFITS
Complete the Look‘s image recognition extracts the most important information from an image, whether it’s a picture of a garment, accessory, home furnishing item, or decorative item. Thus, Complete the Look can be used for outfits as well as for interior design inspiration. Different items from different categories that complement each other perfectly are recommended together. Your customers get inspiration, stay longer in the store and the shoppin cart value is demonstrably increased.
WHITEPAPER
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HOW DOES COMPLETE THE LOOK WORK?
YOU WANT TO USE PRODUCT
RECOMMENDATION IN YOUR ONLINE STORE?
Let’s talk about the opportunities of Visualytics!
OUR SERVICE
your decision
You decide whether you want to create the looks on your own with the Visualytics software or use our managed service. Our fashion and interior experts will create the looks for your online store based on your briefing.
Inhouse
Managed Service
VISUAL MAIL
lift up your e-mail-marketing
The logic behind Similarity and Complete the Look can be integrated into your email marketing campaigns just as easily and without in-depth HTML knowledge. Use Visual Mail for customer retention and reactivation. These product recommendation emails can be sent GDPR compliant and without double opt-in. Our image recognition suggests current products that are most similar to products from past purchases.
"Picalike's product recommendation mails bring us another 70 % on top of addresses to be targeted"
- Florian Ziegler Witt Group
COUNTLESS POSSIBILITIES:
> Order confirmation mail
> Service and transactional emails
> Customer reactivation campaigns
VISUAL CONTENT
NATIVE ONSITE CONTENT MARKETING
Visual Content from Picalike is used to inspire customers natively in the look & feel of your webshop.
Through editorially written texts by our fashion experts, a trend can be played SEO-effectively onsite.
Your customers are additionally inspired and can playfully get to know your product range.
Through editorially written texts by our fashion experts, a trend can be played SEO-effectively onsite.
Your customers are additionally inspired and can playfully get to know your product range.
YOU WANT TO USE PRODUCT
RECOMMENDATION IN YOUR ONLINE STORE?
Let’s talk about the opportunities of Visualytics!