In this podcast episode, I’ll be talking with data analysts and scientists Bendix Sältz and Dr. Christoph Ölschläger about the topic of predictive analytics. What is predictive analytics anyway? Why is everybody talking about it? What methods are used for analytical predictions and why do I need predictive analytics in online marketing? Bendix and Christoph also tell us which tools they use for their analyses and why presenting the results is often not satisfactory for both sides (client and customer).