Peter Scholzuk talks about Picalike in the CRM Podcast!

In the October 1 episode of the podcast, Nico Zorn talks to Peter Scholzuk about his work as head of the Witt Group’s email marketing department. In the interview, Peter tells us how email marketing is organized at their company and what challenges he faces on a daily basis. In the process, he immediately provides numerous tips on which aspects companies should definitely not neglect when evaluating an email marketing platform.

Peter also reports on what works well in operational email marketing in his experience. He also discusses the aspects of individualization and automation in email marketing. Of course, Picalike was also mentioned in the course!

For all those who do not yet know the CRM Podcast: In this podcast, Nico Zorn, co-founder of the CRM and email marketing agency Saphiron, talks about current best practices and proven strategies for good customer relationship management. Of course, new tools and technologies are not to be missed. Some people know Nico Zorn from the EmailMarketingBlog.de, which he has been publishing since 2003.

Peter Scholzuk talks about us in the CRM Podcast! 2Listen
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If you’d like to learn even more about how we help Witt Group with email marketing, download our Case Study!

Cover photo: by William Iven on Unsplash